Our modern marketing philosophy to reaching your goals is accomplished by these five Cs:
The consumer is always front and center. They are our starting point. They are the focus of our strategy creation and the execution of our plans.
Context allows us to understand a consumer’s behaviour; their environment; their needs. It’s the ability to know HOW, WHEN, and WHERE a consumer wants something and giving them that.
Content is the experience you are delivering to the consumer. It is WHAT your brand is offering them and WHY you are offering it to them. Through any channel or touch-point, your CONTENT is what your consumer experiences, and must be influenced, inspired, and driven by CONTEXT.
Commerce is then the organic result. It must not live in isolation, but instead within the constructs of context and content.
The convergence of CONSUMER, CONTEXT, and CONTENT, is ensuring all three are related across the marketing ecosystem. It is the foundation that breaks down potential silos.
Ultimately, we strive to deliver seamless experiences at the CONVERGENCE of CONTEXT and CONTENT, keeping the CONSUMER’s interests, needs, and desires at the center, while treating them as a human being and not as a segment. This is how we create COMMERCE. This is the BUSINESS OF MARKETING.
As marketers at Crow & Barker, we strive to constantly be evolving as professionals and as people. Our values are guided by five Bs:
We take pride in the work we produce and are 100% committed to providing all of our clients with the highest standard of quality in all aspects of our business. We work hard to achieve results and never settle for anything less than perfect.
Crow & Barker is comprised of a unique team of experts who bring a valuable skill set to the table. Having mastered all aspects of the marketing process by combining our diverse abilities in the execution of every project, we continuously strive for excellence and accept nothing less.
As experts, we pride ourselves on staying ahead of the game, which means we remain in a constant state of learning. We are always on the lookout for the latest trends and developments, and continuously refine our skill sets. This ensures that we are the first to know about advancements in our fields and the first to apply them to our practices.
We stop at nothing to deliver quality projects. Not only do we get things done, but we get them done well and on time. Our team of experts thrives under pressure and can always be counted on to meet any deadline.
Not only are we fearless, motivated and always up for a challenge, but we are also easy to work with and work well together. There is no such thing as an insignificant project. No matter how simple or daunting a task may seem, we are always ready to jump in and deliver.