We consult on best practices and process to target the right customer with the right offer and product — all at the right time. We advise on the best ways to analyze how individuals are interacting with a brand’s digital presence and the best practices to optimize conversions. Our final goal: to increase the number of customers and maximize their value.
We advise on all subjects related to customer lifecycle management, value optimization and marketing automation is our specialty. From how to design, test and automate targeted campaigns and programs for each life stage of the customer journey, to the definition of scientific a/b-multivariate experiments that maximize customer value, we ensure that your needs are met thoroughly and consistently.
Discovering that key customers characteristics are predictive of future behavior, and defining clusters of customers based on their trends and value in order to incentivize them to achieve an optimal state, helps us ensure that you always understand all customer performance and how much of it was due to the success of marketing efforts. The end goal is to take more informed decisions that target the right customer with the right offer about the right product at the right time.
Our focus is one translating business requirements into tag implementation specifications, advising on the definition of goals and funnels, and creating correct segmentation by sectioning traffic based on visitor behaviors and values.
We consult on the design of advanced and standard reports and dashboards, describing the touch points of the different customer flows. This allows us to provide best practices on how to measure performance of specific marketing efforts, customers and platforms (web/mobile), and identify real campaign contributions by evaluating individual channels as well as the combined effect of multiple marketing touchpoints.
By creating multilevel programs based on customer journey plans and segments, we aim to improve lifetime member value and experience, and optimize the current number of members, point balances, liabilities, costs and revenue of the programs; all while ensuring that value propositions and desired experience are aligned.