Market research is the core to creating a strong business plan. We will meet with you to identify your objectives, and provide information and recommendations upon research findings; all to help you deeply understand and address your business needs.
We won’t just help you identify how big your industry is in terms of revenue and numbers of players, we will also analyze technological and cultural trends, demographics and much more.
In addition to a SWOT analysis, we will include an analysis on how competitors market their services/products, their market shares, and how they differentiate themselves within their marketing efforts.
Target Market Analysis
Identifying specific target markets is a crucial part of your overall plan. Once we have defined your audience with you, the next step is to understand their behaviors, concerns, and how they like to be marketed and sold to.
- Consumer Marketing Research
- B2B Marketing Research
- Market Trends
- Market Segmentation & Size
- Social/Technical/Legal Market Research
The journey from awareness to conversion has always relied on customer interactions from multiple touch-points. Traditionally, you could be exposed to a brand while listening to the radio on your morning drive; in a magazine while on lunch break; on a billboard while stuck in traffic; in a television ad during the evening news; or even stitched on the jersey of your favorite team. Those touch-points remain important, but we can now also integrate the myriad of online options available, all of which can reach us anywhere, anytime, and on multiple devices. These include social networks, targeted display, sponsored search, digital extensions of offline media, and more.
Each media type has its specific strengths and can be powerful on its own, but we believe they can compliment each other, and have a multiplier effect if mixed properly. As Aristotle said, “the whole is greater than the sum of the parts”.
We value… well, value! Whatever the budget, we connect the dots (or the touch-points), in the most efficient way possible. Our goal is not to just buy media, but to maximize targeted audiences, and their experience towards conversion.
Media and Sponsorships
- Research and Evaluation
- Outreach and Integration
- Planning and Budgeting
- Negotiating and Purchasing
- Trafficking and Verification
- Media, blogger, influencer outreach and relations
- Broadcast: TV, Radio
- Sponsored Search
- Targeted Display
- Social Networks
- Web Elements of Offline Media