This post is all about WeChat, but it’s also about more than just WeChat. While seemingly just a messaging app, WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it. Much has been written about WeChat in the context of messaging app trends,…
The code has been written. The domain name secured. The branding guidelines are finalized, and the content is approved. You’re ready to launch the client’s website. However, there are a few things you should consider before pressing the “go live” button. Testing a website is often overlooked in the mad rush to get a project out…
Elite players—members of the Most Innovative Companies list—representing key marketing constituencies give us their educated predictions on how the brand landscape will evolve in 5 years. Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways…